We doubt it’s an accident that the GTX 1060 has come down to MSRP so quickly, given that it’s also the only category where AMD is competing on 14nm at the moment, but we’ve got to make our recommendations based on what’s happening in the market today. Unfortunately for AMD, Nvidia has done a better job of ensuring its midrange GPUs are available and hitting their price targets. Both AMD and Nvidia have struggled to deliver their GPUs in quantity and at their official price points. The GTX 1060 has debuted in a crowded field of still-potent older GPUs and fresh competition from AMD’s 14nm midrange. The GTX 1070 wins the overall power-efficiency prize. The Radeon Nano remains the most power-efficient GCN GPU AMD has ever built and is within 90% of the GTX 1060’s absolute power efficiency. In this chart, smaller numbers mean the card is more power efficient. I prefer watts-per-frame to frames-per-watt because it lets us talk about numbers that are larger than 1. Let’s see what happens when we factor power efficiency into the equation and calculate how many watts, on average, each GPU requires per average frame of animation. HBM saves AMD a considerable amount of power. The R9 390 draws more power than even the Asus Strix Fury, even though that card packs considerably more punch. GTX 1070 cards are slipping towards their $379 MSRP but haven’t hit it yet the least expensive cards available today are $399. That’s a substantial discount over the GTX 980, which typically sold for $450+ when Maxwell cards were Nvidia’s top-end family. The Gigabyte GTX 1060 G1 Gaming is a $289 card and can be purchased at that price. As we discussed earlier this month, AMD’s current GPU stack has skewed 10-15% above list price for nearly ever card and RX 480’s selling at the official SEP (Suggested E-tail Price) of $239 have been very hard to find.Īs of this writing, the RX 480 tends to sell for roughly $259, the R9 390 starts at $289, and the Sapphire Nitro Fury is $309. In reality, the RX 480 has been bouncing around between a low of $259 and spikes as high as $300. In theory, the RX 480 is a $240 GPU competing against a GTX 1060 6GB expected to start at $250. Hovering over any comparison of modern GPUs is the specter of street pricing, and this is where things get ugly.
We’ve compared the GTX 1060 against AMD’s RX 480, as well as the older AMD Fury (now down to as little as $310 due to price cuts), Nvidia’s own GTX 980, and the Hawaii-derived R9 390. Unlike the GTX 1070, the GTX 1060 faces multiple potential competitors from both Nvidia and AMD.
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